The End of CRM Complexity

Upswing CRM issued a press release today about our plans for a promotional campaign called "The End of CRM Complexity." Such a slogan and attendant campaign stands on its own, though industry watchers who know their software-as-a-service market history will recognize what we'd call "remix marketing" with a sprinkle of parody in our advertising efforts, including some of the words used in the press release that respin a release Salesforce once issued. Like a DJ spinning old music and mixing it with new, we're respinning some of Salesforce.com's PR sloganeering - namely, their ad campaign of "The End of Software" - and putting our own twist on it. The source of this inspiration comes from the on-demand CRM software services that we've designed versus what Salesforce has engineered.

(We never quite got how "No Software" was considered by Salesforce to be a good slogan to sell hosted software, and we never understood why an early-entrant company in the on-demand software sector with inevitable expansion beyond CRM would limit its corporate brand name by labeling itself "Salesforce" and using the stock ticker "CRM" but we digress.)

This coming summer, the End of CRM Complexity campaign will put a spotlight on the usability of first generation CRM from vendors like Salesforce and compare them to the new version of Upswing CRM. Stay tuned, because CRM is about to get a lot easier.