Upswing CRM To Initiate "The End of CRM Complexity" Promotional Campaign
Brand message of Upswing's ease-of-use and efficient functional design of its on-demand CRM solutions to be reinforced
January 11 2008
New York, NY -- Upswing CRM today announced plans for a new 2008 promotional campaign to highlight the company's visual simplicity and efficient functional design of its web-based CRM software. Entitled "The End of CRM Complexity," the promotional campaign taps into the frustration that users are experiencing with unwieldy, non-intuitive and labor-intensive CRM offerings from the older on-demand vendors. The campaign, which will include live webinars that demo the new Upswing product, will begin running in the summer of 2008, coincident with Upswing's new version release of its on-demand CRM service in September of 2008.
"With our new release, we'll be inviting anyone who has experienced the forced labor of too many CRM keystrokes and clicks or squinted at the visual clutter of CRM systems from Salesforce.com, NetSuite, Oracle's Siebel and Sage's ACT to contact us to experience Upswing's intuitively designed and functionally efficient CRM service," said John Rourke, CEO of Upswing CRM. "We will compete aggressively with bloated, first generation on-demand CRM systems that are complex to work with and depressing to look at."
Research indicates a significant number of CRM implementations fail in large part to low adoption rates among business professionals who find the CRM systems difficult to master. Upswing's view is that CRM should be simple, intuitive, provide relevant features in a Web 2.0 orientation, and not force high-powered sales and business development professionals to view ugly interfaces and learn cryptic functionality.
"We're grateful to Salesforce.com in helping pave the software-as-a-service road upon which we travel," said John Rourke, CEO of Upswing CRM. "But in our view the irony is that in customer relationship management, the older on-demand vendors have not treated their own customers well in providing clunky, dated interface designs and inefficient workflows for CRM. These older CRM offerings were seemingly created by a committee of database technicians with no product designers or users in the room."
About Upswing CRM, LLC
Upswing CRM, based in New York City,
designs, develops, markets and operates user-centric on-demand CRM
systems. Founded by entrepreneurs with previous experience in financial
services,
enterprise software, and Web 2.0 businesses, the company has adhered to
a focused product development strategy that fuses product functionality
with design efficiency and exceptional usability to improve CRM
productivity and success.