Upswing CRM Unveils New Corporate Identity To Reflect Growth and Optimism in Software-as-a-Service Market
January 8 2008
New York, NY -- Upswing CRM unveiled today a new corporate identity that better reflects the company's growth, optimism, and success in the on-demand CRM sector. The new branding also coincides with the company's forthcoming launch of version 2 of Upswing CRM.
"The new look of our corporate identity and online brand symbolize what Upswing can do for our customers through the visual elegance and functional efficiency of our on-demand CRM software," said Alex Turnbull, Upswing's Vice President of Product Marketing. "By creating a new logo and corporate identity and fusing it with our award-winning on-demand customer relationship management technology, we hope to better illustrate who we are and what our technology and services are about."
With a reputation for ease-of-use and purpose-built functionality, Upswing CRM has been widely acclaimed with the introduction of its initial release of on-demand CRM for financial advisors. The company will be launching version 2 of "Upswing for Wealth Management" in February of this year. The new logo was designed to match the corporate brand name's positive and optimistic meaning of an "upswing" trajectory with the benefits accrued to Upswing customers in terms of increasing productivity and client satisfaction. The logo's web-friendly blue and green colors and slight gradient also connote the Web 2.0 orientation that the company was founded on and is aggressively pursuing in 2008.
About Upswing CRM, LLC
Upswing CRM, based in New York City, designs, develops, markets and operates user-centric on-demand CRM systems. Founded by entrepreneurs with previous experience in financial services,
enterprise software, and Web 2.0 businesses, the company has adhered to
a focused product development strategy that fuses product functionality
with design elegance and exceptional usability to improve CRM
productivity and success.